Clarity doesn't just predict survival

It predicts your success.

Zero to Two OS is here — now powered by Dena

Hey Dena, why do I feel stuck with my go-to-market?

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"There's no fluff here. This is a 'been there, done that' discussion, what worked, what didn't, and most importantly, how you can do it too. I've completed the OS, and having had a front-row seat to much of Alex's career and success as well, I can confidently say that I learned a metric ton from it."
Kevin Magee
Kevin Magee
Director, Microsoft for Startups
"In a sea of advice, Zero to Two offers pre-assembled materials and frameworks to help you build a raft...with paddles and a sail."
Edouard Reinach
Edouard Reinach
Co-founder, Trampoline AI
"I've taken the courses, read the books, watched the podcasts, but nothing has given me a step-by-step like this operating system."
Zach Wright
Zach Wright
Founder, Grapevine
"This hits home hard. For months we were too focused chasing an imaginary PMF by basing the problem off a solution. Zero to Two OS helped us really dig deep into exactly WHAT we're solving. Game-changing to finally have clarity after spinning our wheels for so long."
Shawn Xu
Shawn Xu
CEO & Co-Founder, Scripty
"The Zero to Two OS gave me the clarity I needed on foundational elements that we simply overlooked while building."
Tim Gilboy
Tim Gilboy
Co-founder, Sourcery
"There's no fluff here. This is a 'been there, done that' discussion, what worked, what didn't, and most importantly, how you can do it too. I've completed the OS, and having had a front-row seat to much of Alex's career and success as well, I can confidently say that I learned a metric ton from it."
Kevin Magee
Kevin Magee
Director, Microsoft for Startups
"In a sea of advice, Zero to Two offers pre-assembled materials and frameworks to help you build a raft...with paddles and a sail."
Edouard Reinach
Edouard Reinach
Co-founder, Trampoline AI
"I've taken the courses, read the books, watched the podcasts, but nothing has given me a step-by-step like this operating system."
Zach Wright
Zach Wright
Founder, Grapevine
"This hits home hard. For months we were too focused chasing an imaginary PMF by basing the problem off a solution. Zero to Two OS helped us really dig deep into exactly WHAT we're solving. Game-changing to finally have clarity after spinning our wheels for so long."
Shawn Xu
Shawn Xu
CEO & Co-Founder, Scripty
"The Zero to Two OS gave me the clarity I needed on foundational elements that we simply overlooked while building."
Tim Gilboy
Tim Gilboy
Co-founder, Sourcery
"Before this, we were throwing darts in the dark. The Zero to Two OS gave me a roadmap. Now we know exactly what we've got to do next."
Kim Hoang
Kim Hoang
Co-founder, Hello Near Me
"I spent months tweaking my product, thinking that was progress. This OS opened my eyes to the only thing that matters: selling."
Anoop Srikar
Anoop Srikar
Founder, Jigsaw
"I've learnt so much from it. It really unlocked a lot of progress for us. We were able to refine our target market and get clarity. We've also now started our referral/affiliate program which we are currently testing."
Sanmi Gbadegesin
Sanmi Gbadegesin
Founder, My Centre Office
"This captures a shift I experienced directly. My natural tendency was always to build, build, build, often without truly defining the 'who', 'why', or 'how'. Being in Zero to Two OS provided the system that helped me step back."
Alex Wu
Alex Wu
Co-Founder, Scripty
"The Zero to Two OS is insightful. I highly recommend it to founders, especially those looking to deeply understand business development, validate their hypotheses, and refine their focus."
Samuel Anthony
Samuel Anthony
Co-Founder & CEO, Thellex
"Before this, we were throwing darts in the dark. The Zero to Two OS gave me a roadmap. Now we know exactly what we've got to do next."
Kim Hoang
Kim Hoang
Co-founder, Hello Near Me
"I spent months tweaking my product, thinking that was progress. This OS opened my eyes to the only thing that matters: selling."
Anoop Srikar
Anoop Srikar
Founder, Jigsaw
"I've learnt so much from it. It really unlocked a lot of progress for us. We were able to refine our target market and get clarity. We've also now started our referral/affiliate program which we are currently testing."
Sanmi Gbadegesin
Sanmi Gbadegesin
Founder, My Centre Office
"This captures a shift I experienced directly. My natural tendency was always to build, build, build, often without truly defining the 'who', 'why', or 'how'. Being in Zero to Two OS provided the system that helped me step back."
Alex Wu
Alex Wu
Co-Founder, Scripty
"The Zero to Two OS is insightful. I highly recommend it to founders, especially those looking to deeply understand business development, validate their hypotheses, and refine their focus."
Samuel Anthony
Samuel Anthony
Co-Founder & CEO, Thellex
"For founders tired of guessing, this is the system you need."
Curtis Carmichael
Curtis Carmichael
Co-founder & CEO, Shuriii
"The best crash course I've seen on how to execute and execute well. Keep it up!"
Oliver King
Oliver King
Founder, Mythmaker
"Those who know me know I can sound like a broken record. I hope all my founder friends at the early stages are not sleeping on Zero to Two OS. The system, process, and advice have helped us significantly as we grow our GTM process."
Adam Martin
Adam Martin
Co-Founder & CEO, Qwyn AI
"It all starts from identifying a problem."
Eric Lay
Eric Lay
Founder & CEO, Virio
"This program is such a gift. Using this platform now and every exercise gives us better clarity for our startup!"
Nicole J. Greene & Taryn
Nicole J. Greene & Taryn
Founders, Time by Design & Hello Rewards
"For founders tired of guessing, this is the system you need."
Curtis Carmichael
Curtis Carmichael
Co-founder & CEO, Shuriii
"The best crash course I've seen on how to execute and execute well. Keep it up!"
Oliver King
Oliver King
Founder, Mythmaker
"Those who know me know I can sound like a broken record. I hope all my founder friends at the early stages are not sleeping on Zero to Two OS. The system, process, and advice have helped us significantly as we grow our GTM process."
Adam Martin
Adam Martin
Co-Founder & CEO, Qwyn AI
"It all starts from identifying a problem."
Eric Lay
Eric Lay
Founder & CEO, Virio
"This program is such a gift. Using this platform now and every exercise gives us better clarity for our startup!"
Nicole J. Greene & Taryn
Nicole J. Greene & Taryn
Founders, Time by Design & Hello Rewards

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